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Shopfront & Business

Shop signs in Melbourne, designed, made and installed by us.

Shopfront signage done properly — Illuminated signs, 3D lettering, ACM fascia panels and window graphics — built at our Ravenhall workshop and fitted by our own installers. One team from the site measure to the last screw.

Your sign is the first sentence your business says to anyone walking past. It is read before the window display, before the menu board, and long before anyone finds your website. A sharp, well-lit, properly fitted sign makes a new business look established. A faded panel with a peeling edge does the opposite, no matter how good the coffee is behind it.

Melbourne Trade Signs makes shopfront signage at our own workshop on Orbis Drive in Ravenhall and installs it with our own crews. That matters more than it sounds. Most sign companies subcontract either the fabrication or the installation, which is where jobs slip — the panel arrives the wrong colour, the installer is booked three weeks out, and nobody owns the problem. We do both, so there is one number to call and one team accountable.

We fit out cafes, retailers, clinics, gyms, offices and industrial premises across Melbourne, and we work alongside shopfitters and fitout project managers as easily as we work directly with owners.

Site measure includedWe come out, measure the frontage and photograph the fascia before quoting.
Made in RavenhallFabricated and printed in-house. No middleman markup.
Our own installersFitted by the people who made it, not a subcontractor.
Design help includedA logo and a rough idea is enough to start.
The Options

Types of shopfront signage.

Most frontages end up with two or three of these working together — a fascia sign for identification, window graphics for what you do, and something under the awning for people already on the footpath.

ACM Fascia Signs

The workhorse of shopfront signage. Aluminium composite panel cut to your fascia, printed or vinyl-finished in your exact brand colours, mounted flush. Rigid, weatherproof, comparatively affordable, and still sharp years later. If you are not sure what you need, this is usually the starting point.

Illuminated Lightboxes

Face-lit boxes that work as hard at 7pm as at midday. Essential if your trade runs into the evening or your frontage sits in shadow. We build the box, print the face and install it; the electrical connection is done by a licensed electrician. Note that illuminated signs are more likely to need a planning permit. See illuminated signs →

3D & Fabricated Lettering

Built-up letters in acrylic or metal, flat-mounted or set on raisers so they throw a shadow line. Optionally halo-lit from behind. This is the finish that makes a business read as permanent and considered rather than newly arrived.

Acrylic Cut Letters

Precision laser-cut acrylic lettering with crisp edges, in any font, polished clear or coloured through. Works outdoors on a fascia and indoors on a reception or feature wall — a good way to carry the same look from the street to the counter.

Window Graphics & Frosting

Full-colour printed graphics, cut vinyl lettering, and frosted or etch-effect film for privacy. The cheapest square metre of branding on your frontage, and the easiest to change when your offer does. Applied neatly inside or out.

One-Way Vision

Perforated film that lets you print right across a window while people inside still see out and daylight still gets in. Ideal where you want a bold frontage without blacking out the shop or the staff behind it.

Under-Awning & Blade Signs

Signage angled to the footpath rather than the road, so people already walking past can find you. Often the difference between being seen and being walked past, particularly on a busy strip where every fascia competes.

A-Frames & Portable Signage

Footpath A-frames, pull-up banners and portable displays for specials, daily offers and events. No minimum order — one A-frame is a job we are happy to do. Check your council's footpath trading rules before you put one out.

Budget

What shopfront signage costs.

We would rather give you a real number for your frontage than a range wide enough to be useless. But it helps to understand what moves the price before you ask.

[PRICE TABLE — INSERT YOUR OWN “FROM” PRICES HERE. Real ranges from the business that actually prints the job will outperform every competitor’s guesswork, and they pre-qualify enquiries so you spend less time quoting jobs that were never in budget. Suggested columns: sign type / from price / typical range / what’s included.]

What actually drives the price

  • Sign type before size. A flat printed panel and a built-up illuminated lightbox of identical dimensions are not remotely the same job. Fabrication and componentry, not square metres, drive most of the cost.
  • Material and finish. ACM, acrylic, folded metal and printed vinyl sit at different price points and last for different lengths of time. The cheapest option is the right one on a short lease and the wrong one on a ten-year site.
  • Illumination. LEDs, a power supply, a housing and a licensed electrician. If there is no existing power at the sign location, running new supply is one of the biggest swing factors in the quote.
  • Access and working height. Ground level on a quiet street is straightforward. Above an awning on a main road may need a lift, traffic management and a permit to occupy the footpath — all of which is install cost before a single screw goes in.
  • Approvals. A planning permit application takes time and council fees. Heritage overlays, landlord conditions and body corporate rules can all add steps.
  • Removal and make-good. Taking the old sign down, patching the fascia and disposing of it is real work. Ask for it to be itemised rather than assumed.

The fastest way to a real number: send us a photo of your shopfront with rough dimensions, or call 0415 743 691 and book a site measure. Quotes come back within 2 business hours during the week.

Approvals

Do you need a planning permit for a shop sign?

This is the question that catches people out, usually after the sign is already made. Worth ten minutes before you commission anything.

Signage in Victoria is controlled by Clause 52.05 of the planning scheme, which applies across all Victorian councils. Its purpose is to keep signage compatible with the character of an area, prevent visual clutter, and protect road safety. It works by sorting land into four categories, each with progressively tighter controls.

The four sign categories

CategoryWhere it appliesLevel of controlBusiness identification signs
Category 1Commercial areas and retail stripsMinimum limitationNo permit where the total display area of all signs to the premises does not exceed 8 sqm
Category 2Office and industrial areasLow limitationAs above to 8 sqm total, excluding direction signs
Category 3High amenity areasMedium limitationPermit generally required
Category 4Sensitive areasMaximum limitationUp to 3 sqm total, with a permit

Business identification vs promotion signs

The distinction matters. A business identification sign tells people who and where you are — your name, logo, trading hours, what you do. A promotion sign advertises a product, service or offer. Promotion signs are controlled more tightly: in Category 3 areas they are limited to around 3 square metres with a permit, and in Category 4 areas they are prohibited outright.

When you almost certainly need a permit

  • Your premises sits in a heritage overlay or a high-amenity or sensitive area
  • The sign is internally illuminated — this frequently triggers a permit even where the same sign unlit would not
  • The combined area of all your signage exceeds the threshold for your category — remember it is a cumulative cap on the premises, not a per-sign one
  • The sign projects over the footpath or public land, which typically also needs a separate council approval
  • It is a large-format or high-exposure sign — some councils require additional documentation for signs of 18 square metres or more, including streetscape perspectives, illumination levels and an analysis of nearby advertising

Landlord and body corporate approval

Separate from council entirely. If you lease, your lease almost certainly requires the landlord's written consent for any signage attached to the building, and may specify what has to happen to the facade when you leave. In a strata or multi-tenant building, the owners corporation usually has a say as well. Both are worth confirming before you order, not after.

General guidance only — current as at August 2026

Sign categories are set by the zoning and overlays applying to your specific address, a Schedule to Clause 52.05 can vary the limits locally, and the provisions change — Amendment VC294 rewrote the sign exemptions in October 2025. This is a plain-English summary to help you scope the job. It is not planning advice and it is not a substitute for checking.

Contact the statutory planning team at the council for your municipality before you commission a sign. Substantial penalties can apply for displaying a sign without required approval, and the sign usually has to come down at your cost.

How It Works

From first call to lights on.

01

Site measure

We come out, measure the frontage, photograph the fascia and check the practicalities — access, existing power, what is already mounted and what has to come off. Bring us a photo first if you just want a ballpark.

02

Concept and quote

We come back with options, materials and finishes, and a price against each. If a cheaper approach suits your frontage better, we will say so. Quotes within 2 business hours once we have the measure.

03

Approvals

We will tell you what we think your sign needs by way of council, landlord or body corporate approval and give you drawings and specifications to support the application. The application itself is yours to lodge, or your planning consultant’s.

04

Manufacture

Built and printed at Ravenhall. Fabrication, colour matching and finishing all under one roof, which is why the colour on the panel matches the colour on your brand sheet.

05

Installation

Our own installers fit it, including removing and disposing of the old sign and making good the fascia if that is part of the job. Licensed electrician for anything that needs power.

06

Afterwards

Your artwork and specifications stay on file. A second location, a refresh, or a matching internal sign is a phone call, not a fresh project.

Coverage

Where we install.

We are based in Ravenhall in Melbourne's west, so the inner west and western suburbs are our backyard — but our installers work right across Melbourne metro, and we install nationally for multi-site clients.

[REPLACE WITH THE SUBURBS AND AREAS YOU ACTUALLY SERVICE REGULARLY. Genuine, specific coverage beats a padded list of 200 suburb names — search engines discount obvious location stuffing, and a customer can tell the difference. Group them naturally, e.g. “Inner west: Footscray, Yarraville, Seddon, Williamstown, Sunshine…”]

Outside Melbourne? We freight regional Victoria and interstate, and for businesses with premises in more than one state our own crews handle the install in each. See multi-site signage rollouts.

Recent Work

Fascia signs, start to finish.

Straight off our camera — printed in our own workshop and installed by our own crew.

Car dealership showroom window with cut vinyl lettering reading Open 7 Days, Best in the West
Showroom window letteringCut vinyl lettering for Carnation Autos — Open 7 Days, Best in the West — applied to the showroom glass.
Industrial building with Innovate Autobody fascia signage listing its services
Finished fasciaBuilding signage for Innovate Autobody — name, services and contact details on the fascia.
Questions

Shopfront signage FAQs.

How much does a shopfront sign cost in Melbourne?

It depends far more on what the sign is than on how big it is. A flat ACM fascia panel is the most affordable permanent option; an illuminated lightbox or built-up 3D lettering costs several times that because of the fabrication, the componentry and the electrical work. Access matters too — a sign at ground level on a quiet street is a very different install to one above an awning on a main road needing a traffic permit and a lift.

Send us a photo of your shopfront with rough dimensions and we will come back with real numbers for your job rather than a range you cannot budget against. Quotes come back within 2 business hours, Monday to Friday.

Do I need council approval for my shop sign?

Often, but not always. Signage in Victoria is controlled by Clause 52.05 of the planning scheme, which sorts land into four categories. In Category 1 and Category 2 areas — most commercial strips, office and industrial zones — business identification signage is commonly permitted without a planning permit where the total display area of all signs to the premises does not exceed 8 square metres. That is a cumulative cap on the premises, not a per-sign allowance, and internally illuminated or electronic signs have separate, lower limits. In Category 3 (high amenity) areas a permit is generally required, and in Category 4 (sensitive) areas the cap tightens to 3 square metres with a permit.

Heritage overlays change the answer again, and a Schedule to Clause 52.05 can vary the limits for a specific area. Check with the council for your municipality before you commission anything — penalties apply for displaying an illegal sign, and removing one you have already paid for is an expensive lesson.

How long does a shopfront sign take?

The manufacturing is rarely the slow part. A flat ACM panel or window graphics can be produced quickly because we print in-house. Fabricated lettering and illuminated lightboxes take longer because they are built rather than printed. What actually sets the timeline is approvals — a planning permit application, landlord sign-off, or body corporate approval can add weeks.

The practical advice: start the approvals conversation as early as you can, and treat the signage as part of the fitout program rather than the last item on it.

What's the best material for a shopfront sign?

For most Melbourne shopfronts, ACM (aluminium composite panel) is the workhorse. It is rigid, weatherproof, holds colour, sits flat against a fascia and is comparatively affordable. Acrylic suits cut lettering and internal feature signage where you want depth and a clean edge. Built-up metal or acrylic letters on raisers give the shadow-line look that makes a business read as established. Vinyl and film handle windows.

The real answer depends on your frontage, your brand and how the light hits it. That is what a site measure is for.

Do you do the electrical work for illuminated signs?

We build and install the sign, and the electrical connection is carried out by a licensed electrician. Tell us at quoting stage whether there is an existing power supply at the sign location, because running new power is one of the bigger swing factors in an illuminated sign budget.

Can you remove and dispose of the old sign?

Yes. Removal, making good the fascia, and disposal can be included in the quote. Worth asking about up front — if you are leasing, your lease may also require the sign to be removed and the facade reinstated at the end of the term, and it is cheaper to plan for that than to discover it during handover.

Do you design the sign, or do I need to supply artwork?

Either. Send print-ready files and we will run with them. If all you have is a logo, a rough idea or a reference photo of a sign you liked, that is enough to start — we will suggest options, walk you through materials and finishes, and turn it into something you can approve. There is no separate hoop to jump through for design help.

How long will a shopfront sign last?

A well-made ACM fascia sign, installed properly, should hold up for five years or more outdoors. Fabricated metal lettering lasts longer. Printed vinyl and window graphics typically run three to seven years depending on the laminate and how much direct sun they cop. LED components in illuminated signs are usually the first thing to need attention.

North and west-facing frontages in Melbourne fade faster than south-facing ones — worth factoring in when you choose between a printed graphic and a fabricated sign.

Budgeting? Our signage cost guide explains what moves the price, from lettering to illuminated signs.

Also From Us

Other things we make.

Sources & further reading

[ADD AUTHOR BLOCK + 3 REAL PROJECT EXAMPLES WITH SUBURB AND PHOTOS. Original photography of your own installs is the strongest trust signal on this page.]

Send us a photo
of your shopfront.

A photo and rough dimensions is enough to start. We will come back with options and a real price, not a range.

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